Hate media (Fox, Rush, Savage, Jones, Drudge, Breitbart, Falwell Jr. et al.) use exactly the same propaganda techniques used by Goebbels in the 1930s and by Radio Moscow in the 1970s-1990s, only slicker. And people eat it up. In fact, these past few months it was hard to tell the difference between the Russian state-controlled media and Fox News. Both sounded just like the old communist Radio Moscow, using their usual propaganda techniques, but this time to shamelessly promote Trump and just as shamelessly denigrate Clinton.
Source: What I told a client